11/11/2022 0 Comments Cue splitter crashes![]() India accounts for 10% of all road fatalities – about 137,000 people died on Indian roads in 2011 alone. Roads in some countries are clearly more dangerous than in others. They smile at cars under the speed limit, and frown at those that go above it. In a similar vein speed boards in the UK have had a smiley added underneath. #CUE SPLITTER CRASHES DRIVERS#The goal is to keep drivers alert and decrease their frustration while they have to keep to a lower speed limit. Some road construction sites use smiley signs to influence driver behaviour: At the start of the road works the smiley is sad – but it gets progressively happier as you’re nearing the end of the construction zone. ![]() ![]() Then there are measures that tap more into the subconscious. The nudging works: when in 2005 average speed cameras were installed on a 32-mile stretch of the A77 motorway near Glasgow in Scotland, the amount of road casualties fell 37%. While normal speed traps try to catch speeding drivers at one single spot, average speed cameras punish drivers who cover the distance between point A and B too fast. Others are more subtle like the “average speed” cameras. Signs displaying speed, speed limits or reminding drivers to take regular breaks try to capture the driver’s attention directly. Some nudging tactics are straightforward or obvious. It’s a not-too-subtle example of a strategy known as behavioural science or nudging – techniques that make people act or respond in a certain manner. ![]() The cut-outs represented people who died on this road in car accidents. And then two more, an adult and what looked like a child. Speeding down this road with no traffic, no lampposts and no speed traps – just ancient plane trees towering on both sides – I dismissed the figure as a weird prank. It was the size of an adult, but it had no face instead, a lightning bolt seemed to split its head in two. A spooky, black human silhouette suddenly appeared out of nowhere on the roadside of a picturesque country road in southern France. ![]()
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